A speaker who lives what he talks about.

What is actually changing as AI answers replace the ten blue links, and how to get your brand cited by ChatGPT, Google AI Overviews and Perplexity.

A clear-eyed look at how generative search is reshaping discovery: which old SEO habits to drop, how to structure content so AI tools quote you, and how to measure presence in answers, not just rankings. Audiences leave knowing exactly where to focus this quarter.

How a love of tech and design (and a few Instagram videos) turned into a self-taught skill, and then an agency built on delivering real results.

I got into web design because I enjoyed tech and design, and I’d seen people online making money building websites. The motivation changed fast: once I started working with real brands it became about adding genuine value, not just getting paid. My first client was a friend’s dad’s company. Not my best work looking back, but the best I could do at the time. Then COVID hit, I went deeper, took on every kind of digital marketing project, and eventually realised SEO was the speciality worth owning. An honest, motivating story about starting before you feel ready and letting the work pull you forward.

Competing against people with far more experience at 20, and winning on hunger, guarantees, and relentless delivery.

Starting young, I felt like I was up against people far more experienced than me, so I out-worked the gap. I stayed eager to learn, went out of my way to deliver results, and even offered guarantees on outcomes, then worked relentlessly to honour them. It taught me more than any course could. The throughline: create value and deliver results, because your clients’ results become your results. Be kind, value your skills, and help the people you work with grow.

How to build a personal brand and content that AI engines actually cite, turning yourself into a recognised entity.

The same AEO playbook I use for brands, applied to people: becoming a named entity AI tools trust, publishing content structured to be quoted, and compounding authority so opportunities come to you. (This very site is the proof of concept.)

How to teach yourself a valuable, in-demand skill, and back yourself before anyone hands you permission.

A practical, motivating talk for students and career-switchers: how I learned web and SEO from scratch with free resources, how to pick a skill the market actually pays for, and how to turn self-taught knowledge into paid work fast. A strong fit for schools, universities and early-career audiences.