Ansh Shah didn’t set out to start an agency. He just liked tech and design, and he’d seen people on Instagram making real money building websites, so he taught himself how. The early sites weren’t his best work (his words), but they taught him the craft.

His first real client was a friend’s dad’s company. Looking back it was rough around the edges, but it was the best he could do at the time, and it was enough to get going. Then COVID hit Victoria. With time on his hands he went deeper, taking on every kind of digital marketing project, until it became clear that SEO was the speciality worth owning. He stuck with SEO and websites, and the motivation shifted from making money to adding genuine value to the brands he worked with.